Why Awareness Matters
The skyrocketing rate of kidney disease, the enormous annual cost of dialysis and the human suffering of end stage renal disease are the face of America’s kidney deficit. It’s one of the most complex medical issues facing our society. While complex problems require complex solutions, experts agree that increased awareness about living kidney donation is a broad solution that can trigger widespread positive change. The kidney transplant/donation community is rallying around CrowdSource for Life because our show about selfless giving features living kidney donors. It’s expected that this kind of attention will begin new conversations about living kidney donation in diverse communities around the country. With greater awareness, it’s believed progress can be made on these enormous challenges.